A Guide to Writing Intriguing Email Subject Lines

With many people receiving hundreds of emails each and every day, it’s growing more and more difficult to get people to actually open emails. It’s something that most people who use email as an outlet for business marketing refuse to admit, but it is true. It’s senseless to put a bunch of effort into writing a killer email, only to have your readers delete it to their trash. You want and need people to read the email contents and be interested in what you’re offering.

 

I’m going to tell you a secret – the email subject line is the most important thing you will write in your email. Without a captivating and interesting subject line, your email is doomed for the deleted items folder without ever being opened or read. Your subject line should be interesting and should immediately grab your readers’ attention – you only have seconds before they hit the delete button.

 

In order to get more readers opening your email, you need to have a short, concise and curiosity-inducing email subject line.

 

Keeping your email subject line short and concise, summarizing the contents of your email in less than 10 words is imperative. You want to offer your readers a basic understanding of what your subject is about in the email and have them intrigued enough to follow through and read the body of the email. Not all of your subscribers are guaranteed to open up subscribed mailings, so you need to capture their interest quickly.

 

Introducing curiosity will “force” your readers to open your email. You want them under your spell, so curious that they “just have to know”. To get this reaction, you need to use compelling words and phrases that capture their interest and curiosity before they delete your mailing.

 

You can use a variety of forms for your email subject line, such as:

 

Instruction – Announcing in your email subject line that you’re going to give them new information or teach them how to do something is a great way to capture interest. Use key phrases such as:

·         How to

·         Tips

·         Guides

·         Methods, etc.

 

Pose a question – by posing a question to your readers, you’re actually pulling on their personal emotions and will have them answering the question. This is what you want – you want them to get personally attached to the email and interested in your response to their answer. By asking questions such as “do you hate your boss?” or “Would you like to own a new car debt free?” you are getting your readers to answer (likely positively) and wanting to find out how they can own that new car with no debt.

 

Direct – Direct your readers to do something. By telling them to act now, or put down their coffee, throw out their day timer, etc, and following up with “what’s next” you are captivating their interest and getting them motivated to listen to you.  Examples of direction include:

·         Act now and triple your yearly income in six months.

·         Put down your coffee, you won’t believe this.

·         Throw out your day timer – your new million dollar job doesn’t require one.

 

Use news – offer something new, breaking news, interesting tidbits or facts to capture interest and intrigue them into wanting more information – information that you have in the body of your email.

 

 

How to Make Money with Autoresponders

There are two basic ways for you to make money with your website.

·         You can pull in new people to your website on a regular basis in the hopes of selling to 1 or 2% of those individuals

·         You can pull more money out of your existing visitors.

Of course, it is a good idea for you to have a regular new stream of visitors coming to your website but ignoring your existing visitors is simply leaving money on the table. One of the best ways for you to pull money out of these existing visitors is with regular contact through an autoresponder series. If you have had less than desirable results by using an auto responder in the past, here are three ways that you can improve those results and be happy with your efforts.

First of all, you need to make sure that you are reaching your customers on a personal level. Many individuals who use an autoresponder simply blast out a sales message whenever the person first subscribes to the list. Although it is not necessarily a bad idea to try to sell to them on the initial message, it is much better if you do so as a secondary cause. The first thing that you should be doing is to introduce yourself to these people and to give them good information so that they know what to expect in the future. This will make it more likely for them to purchase your product when you do finally try to sell it to them.

Another important thing that many people skip is the power of the thank you page. This is the page that is presented to individuals after they initially sign up for your newsletter. You can do one of two different things with this page. If, on the initial squeeze page you were actually selling a product then you can either resell that product on the thank you page or try to upsell them since you know that they are interested in what you have to say.

Finally, don't overdo the amount of e-mails that you're sending to these people. There is nothing wrong with sending out a weekly message through an autoresponder but if you send too many, people will get overwhelmed with the amount of e-mail that they are receiving an opt out of your list.

 

Make Money Online in 2 Hours Per Day

Making money online has become very popular. However, it's not as easy as some people think. You have to know what you are doing and know how to eliminate the time consuming activities in order to really succeed.

Time Management
Making money online is all about managing your time. Just like any other business you have to take it seriously. You can't just set up a website and wait for the money to come in. You have to use a strategy and stick to it day after day.

Most people who try to make money online manage to keep up with the amount of work that is involved in running the website, accepting payments, responding to hundreds of customers and monitoring traffic and conversions. However, they do not make money. This is because they are spending far too much time doing all these things. You should be spending 90% of your time getting and monitoring traffic. All the other things that are involved in running a business online take up your time and make this almost impossible. If you are constantly tied up contacting customers, running and designing your website then you will never succeed online. You simply won't have time to concentrate on generating traffic and converting your visitors into sales.

Integrated Automation
The key to making your online money making venture a success is automation. You have to automate your mundane tasks and concentrate 90% of your time on what's important. Doing this will almost guarantee your success. The great thing about automation is that with integrated technology you can realistically start to make money online working just two hours a day. This is because your time that was previously spent designing sites, responding to customers etc. can now be used to do important things such as generate sales.

Automation is so important because without it you are just another one of the 90% of people who fail in online businesess. You have to be able to manage your time in business, but if you only have to work on one specific task then your success rate is guaranteed to be higher.

What This Means for You
If you can automate your time and spend only two hours a day on your business and make a really decent living online, then you are free to be able to spend time doing what you want. Unlike when you work a 9-5 job, you will be able to spend quality time with your family, go on holiday, travel wherever you like, buy a new home, new car etc. You will be able to spend those extra 6 hours a day doing things that are really important to you. Can you imagine how amazing that will be?

Working just two hours a day it is possible to earn a large amount of regular income right from home at your computer. Automating your work is the key to succeeding online and if you can spend 90% of your time working on generating traffic and converting customers then you will almost guarantee your success.

Magnify Your Business Profits with Internet Marketing Software

 

Marketing is critical to the success of any business. You should be spending at least 90% of your time getting prospects and converting them into customers because that’s how you make money. In the offline world, most marketing activities are handled by people. Online marketing is different because most of the activities are handled by computers and software.

Using the Internet to Leverage Your Marketing Efforts

The key to success in any business is finding and using leverage. Leverage is the ability to get MORE work done with LESS effort and at LOWER costs. In the online world, leverage comes from understanding and applying technologies to eliminate time consuming and/or expensive manual tasks, freeing you to do more profitable things… or giving you more time off.

A simple and powerful example of this is replacing live, person-to-person sales presentations with a video presentation. If a one-on-one sales presentation takes 30 minutes, you can only make up to 16 sales presentations in an eight-hour day. However, by recording and using a video presentation and putting it on the Internet, where thousands of people can watch it at the same time, you could make thousands of sale presentations in an eight-hour day…instead of just 16. In addition, you are not limited to selling in just 8 hours a day because your online video can work 24 hours a day 7 days a week without needing to sleep or take a break.

The Technological Challenges of Online Marketing

Online marketing requires the mastery of multiple technologies like search engines, customer management applications, audio and video editing software, conversion testing, blogging and other web 2.0 strategies. Learning and managing these applications is technically difficult and very time consuming.

As a result, all the successful online marketers employ full-time webmasters to manage their software applications, freeing them to focus on getting traffic and improving their conversions. Until recently, if you couldn’t afford a webmaster, there was very low probability you’d be successful because so much of your time would be spent man-handling the technologies instead of getting traffic or improving your conversions.

Automate Your Online Marketing Efforts with Internet Marketing Software

By using integrated internet marketing software were all the applications you need are combined into a turn-key, automated system, you no longer need a webmaster and/or spend hours each day managing the required technologies. Where it typically takes the average person 12 to 18 months to get a simple site online, any non-technical person can put a complete web business online in less than 30 minutes (not including writing the sales copy) by using integrated internet marketing software.

The best integrated internet marketing software includes many of the necessary technologies controlled by one easy to use dashboard:

  • web hosting

  • simple site builder with templates

  • squeeze page creator

  • email autoresponders

  • headline generator

  • audio and video manager

  • traffic tracking

  • split testing and conversion measurement

  • credit card processing

  • daily backups

In addition to eliminating hundreds of hours of set-up and management time, integrated internet marketing software is 90% cheaper than purchasing all the required software applications separately.

 

Is Affiliate Marketing Illegal?

Some people think that because affiliate marketing is so easy that it’s illegal, or at least should be. But it’s not! Having played the money game for more than 30 years, first as a Wall Street venture capitalist, then as an offline entrepreneur building technology companies, and now as an affiliate marketer, I can honestly say it’s the closest thing to stealing, without the risk of doing jail time.

It doesn’t take much time to learn. You don’t need any special tools except a laptop computer. You can do it from the comfort of your home or from Starbucks while having a java bowl. You can even do it while you're sleeping.

Sound too good to be true? Then keep reading!

What Is Affiliate Marketing?

When a company offers a product or service for sale on the Internet, they set up what’s commonly known as an “affiliate program.” These companies (called "advertisers") offer sales commissions to third parties (called "publishers") who send prospects to their websites. If the prospects they refer make a purchase. The sellers pay the publisher a sales commission ranging from 5% up to 75%, depending upon the type of product.

So affiliate marketing is simply the process of identifying companies with affiliate programs, signing up as an affiliate, and then sending prospects to their site and collecting commissions for each sale made. It’s simple, easy and can be very lucrative. As a matter of fact, hundreds of thousands of people are already making five, six, and yes, even seven figure incomes with affiliate marketing. The reason that people can make so much money is that it’s a business that can easily be automated.

How Does Affiliate Marketing Work?

When a company is offering a product for sale on the Internet, they set up an affiliate program. After deciding how much commission they’ll offer to third parties, their computer programmers create an affiliate system within their sales website that automatically creates “affiliate links”. An “affiliate link” is a special web address to the product site that contains a unique tracking code appended to the web address. This unique code is assigned to each affiliate and tracks their sales and commissions.

Once you get your affiliate link for the seller, you create a simple affiliate site (or what is often called a mini-site) and get a URL (web address) for your site. Let’s say you get the URL www.HowToRaiseCats.com. On your new site you write some copy about a book about cats and why you’re recommending it. Once your site is working, then you drive traffic to it with Google ads or banner ads or articles or emails.

When visitors come to your site, read your recommendation (assuming it’s a good one) and click on your “affiliate link” at the end of your recommendation, your visitor will automatically be sent to the site selling the cat book. If they like the book and purchase it, the cat book site will know you sent that particular buyer, and issue you a commission check.

It’s that easy, which is why people wonder if affiliate marketing is illegal. The truth is that most Fortune 500 companies (everyone from Wal*Mart to Home Depot to CompUSA) have 100% legitimate, legal affiliate programs.

The Long Slow Road to Affiliate Frustration

The most difficult part of getting started in affiliate marketing is setting up your websites. There are many technologies you'll need to master in order to start making serious money as an affiliate:

  • web hosting

  • HTML, PHP, mySQL, javascript, etc

  • headline generator

  • email autoresponders

  • traffic tracking

  • split testing and conversion measurement

  • audio and video manager

  • credit card processing

  • the list goes on and on…

All this techno mumbo-jumbo is why most fledgling affiliates take 12-18 months to get their first website up and running. Since most are on a low budget they try to learn how to do all of it themselves without the help of an expensive webmaster. This puts them in a position where they are spending 90% of their time on the technology and only 10% of their time on traffic and conversion. This is exactly the opposite of what they should be doing to be a successful affiliate marketer!

The Short, Quick Road to Affiliate Riches

New integrated internet marketing software has recently been developed that contains everything you need to get started is in one easy-to-use hosted application. All you do is sign up, pick a URL (web address), put in your affiliate link and add your sales copy. Not including writing the copy, you can have everything online in less than 30 minutes without hiring a webmaster and without learning any technical stuff.

Each Smart Money Website account comes with 3 affiliate sites and 3 home study programs that show you exactly how to make your first $50K online as an affiliate marketer.