How Split Testing Can Multiply Your Online Income 5 to 20 TIMES
Making money online consists of four major steps. The least understood, and most important, being to improve conversions with split testing.
1. PRODUCT- First selecting a product or service to sell.
2. SITE BUILDING - Once you’ve selected a product, step two is setting up the required website. It can be a “presell site” where you send traffic with prospects and recommend (or presell) the affiliate product then redirect your prospects to the third party site…OR…set up a “transaction site” that does the selling AND takes orders, collects money and arranges for the product to be shipped.
3. TARGETTED TRAFFIC - Step number three is to start driving traffic to your site. However, you don’t just want traffic, you want “targeted traffic.” Targeted traffic is traffic with a good percentage of prospects, or people who could be interested in your product.
4. IMPROVING CONVERSIONS - Once you start getting targeted traffic, you’ll hopefully start getting orders, or what is commonly called “conversions”. Conversion is the percentage of your site visitors who either click through to the third party affiliate site you are promoting OR make a purchase if you are selling your own product.
Very few sites “convert” well when first launched. Why? Because unless you invest a lot of money, hire a very experienced copy writer and designer experienced in your particular product niche, the chances of you creating compelling copy and page designs the first time out, are very low.
There are many factors that affect the conversion of your sites. They include:
A. the headline
B. the sales copy
C. the page layout and design
D. the use of audio and/or video sales messages
E. the offer
F. the guarantee.
How to Dramatically Increase Conversions with Split Testing
There is only one way to improve the conversion of your websites: use split testing.In the online world, split testing is the process of using special software that allows you to create two different versions of your website and divide the traffic equally between the two version and track the respective “conversions.”
With split testing you create one version (called the control version) and then make a second copy (call the test version) where you can change some element. For example, you create your site, make a copy and in the copy put a different headline. Then you send traffic to your site, which is automatically divided between the two different versions and monitors and tracks the conversions to determine which version converts better.
Using split testing you can test headlines, sales copy, designs, audio and video, offers and guarantees. Over the period of four to eight months it should be possible to improve your conversions from 5 to 20 times, that’s means 5 to 20 times MORE INCOME. That takes a $3,600/yr site to $36,000/yr. Do that three times and you're now over $100,000 a year!
Leave a Comment
You must be logged in to post a comment.