Magnify Your Business Profits with Internet Marketing Software

Posted by Wayne Van Dyck on Saturday, July 12th, 2008

 

Marketing is critical to the success of any business. You should be spending at least 90% of your time getting prospects and converting them into customers because that’s how you make money. In the offline world, most marketing activities are handled by people. Online marketing is different because most of the activities are handled by computers and software.

Using the Internet to Leverage Your Marketing Efforts

The key to success in any business is finding and using leverage. Leverage is the ability to get MORE work done with LESS effort and at LOWER costs. In the online world, leverage comes from understanding and applying technologies to eliminate time consuming and/or expensive manual tasks, freeing you to do more profitable things… or giving you more time off.

A simple and powerful example of this is replacing live, person-to-person sales presentations with a video presentation. If a one-on-one sales presentation takes 30 minutes, you can only make up to 16 sales presentations in an eight-hour day. However, by recording and using a video presentation and putting it on the Internet, where thousands of people can watch it at the same time, you could make thousands of sale presentations in an eight-hour day…instead of just 16. In addition, you are not limited to selling in just 8 hours a day because your online video can work 24 hours a day 7 days a week without needing to sleep or take a break.

The Technological Challenges of Online Marketing

Online marketing requires the mastery of multiple technologies like search engines, customer management applications, audio and video editing software, conversion testing, blogging and other web 2.0 strategies. Learning and managing these applications is technically difficult and very time consuming.

As a result, all the successful online marketers employ full-time webmasters to manage their software applications, freeing them to focus on getting traffic and improving their conversions. Until recently, if you couldn’t afford a webmaster, there was very low probability you’d be successful because so much of your time would be spent man-handling the technologies instead of getting traffic or improving your conversions.

Automate Your Online Marketing Efforts with Internet Marketing Software

By using integrated internet marketing software were all the applications you need are combined into a turn-key, automated system, you no longer need a webmaster and/or spend hours each day managing the required technologies. Where it typically takes the average person 12 to 18 months to get a simple site online, any non-technical person can put a complete web business online in less than 30 minutes (not including writing the sales copy) by using integrated internet marketing software.

The best integrated internet marketing software includes many of the necessary technologies controlled by one easy to use dashboard:

  • web hosting

  • simple site builder with templates

  • squeeze page creator

  • email autoresponders

  • headline generator

  • audio and video manager

  • traffic tracking

  • split testing and conversion measurement

  • credit card processing

  • daily backups

In addition to eliminating hundreds of hours of set-up and management time, integrated internet marketing software is 90% cheaper than purchasing all the required software applications separately.

 

 

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