A Guide to Writing Intriguing Email Subject Lines
With many people receiving hundreds of emails each and every day, it’s growing more and more difficult to get people to actually open emails. It’s something that most people who use email as an outlet for business marketing refuse to admit, but it is true. It’s senseless to put a bunch of effort into writing a killer email, only to have your readers delete it to their trash. You want and need people to read the email contents and be interested in what you’re offering.
I’m going to tell you a secret – the email subject line is the most important thing you will write in your email. Without a captivating and interesting subject line, your email is doomed for the deleted items folder without ever being opened or read. Your subject line should be interesting and should immediately grab your readers’ attention – you only have seconds before they hit the delete button.
In order to get more readers opening your email, you need to have a short, concise and curiosity-inducing email subject line.
Keeping your email subject line short and concise, summarizing the contents of your email in less than 10 words is imperative. You want to offer your readers a basic understanding of what your subject is about in the email and have them intrigued enough to follow through and read the body of the email. Not all of your subscribers are guaranteed to open up subscribed mailings, so you need to capture their interest quickly.
Introducing curiosity will “force” your readers to open your email. You want them under your spell, so curious that they “just have to know”. To get this reaction, you need to use compelling words and phrases that capture their interest and curiosity before they delete your mailing.
You can use a variety of forms for your email subject line, such as:
Instruction – Announcing in your email subject line that you’re going to give them new information or teach them how to do something is a great way to capture interest. Use key phrases such as:
· How to
· Tips
· Guides
· Methods, etc.
Pose a question – by posing a question to your readers, you’re actually pulling on their personal emotions and will have them answering the question. This is what you want – you want them to get personally attached to the email and interested in your response to their answer. By asking questions such as “do you hate your boss?” or “Would you like to own a new car debt free?” you are getting your readers to answer (likely positively) and wanting to find out how they can own that new car with no debt.
Direct – Direct your readers to do something. By telling them to act now, or put down their coffee, throw out their day timer, etc, and following up with “what’s next” you are captivating their interest and getting them motivated to listen to you. Examples of direction include:
· Act now and triple your yearly income in six months.
· Put down your coffee, you won’t believe this.
· Throw out your day timer – your new million dollar job doesn’t require one.
Use news – offer something new, breaking news, interesting tidbits or facts to capture interest and intrigue them into wanting more information – information that you have in the body of your email.
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